CARDINAL EXTERIORS

When the founders of Portland, Maine window, roofing, and siding company Cardinal Exteriors originally came to us, they had plans of starting their own business but still were in need of a name, a brand, a website, and some creative direct marketing to get the word out about their new company. Their point of differentiation would be their professional approach — a more design-oriented and service-minded roofing, siding, and window experience that stood out from the competition in terms of quality and taste, without being pretentious about it. Bob and Mike have great reputations in the community through their social circles, coaching kids’ sports, etc., so it was important to align the brand with their image in general.