PR + MEDIA RELATIONS
Having a reporter write a story about your organization is arguably the strongest way to build and scale your third-party credibility. We can help you get in the news more often by identifying and sharing your newsworthy storylines with local, regional, and national reporters. Members of the news media know us, trust our judgment, and appreciate our ideas. We also provide PR clients with media training so that they can go into interviews feeling confident and ready to give the reporter great content for their article or broadcast story.
PRESS RELEASES & WRITTEN PITCHES
Sometimes it can be difficult for company insiders to look at their own accomplishments and discern what is (and isn’t) newsworthy. As a third party with a trained eye, we can identify the elements of your news that would make a great published story, and articulate them in a way that the public will understand and appreciate.
BLOG POST & ARTICLES
Many companies and organizations start blogs or newsletters without realizing how much time maintaining them takes away from their actual work. Not only can we take that responsibility off your plate, but we can approach it with a valuable third-party perspective.
Every great brand begins with thorough market research and analysis, often including in-depth internal and customer interviews. We make this process as professional and effective as possible by putting a skilled and experienced interviewer on the task. The insights they uncover inform our creative team as we develop your ideal strategy, brand position, and campaign deliverables.
These days, your website needs to work as hard as you do to engage your audience. A website is often the first impression people have of an organization, so let’s get the kind of professional, compelling content online that converts busy content skimmers into passionate fans of your brand. We can handle the entire process for you, from UX planning to copy, design, development, SEO optimization, and ongoing maintenance.
INBOUND / CONTENT MARKETING
We’ve studied the inbound trend from its early niche days, and use it both for clients and in our own marketing. We’d love to leverage our experience to help you create landing pages, e-books, events, or reports to attract new subscribers, and keep them engaged with on-point follow-up campaigns.
Are any of your promotional materials failing to grab the attention of your target audience? This can happen if the copy is too lengthy, confusing, jargon-ridden, or unstructured. Other times, overlooked spelling or grammatical errors can turn readers off (or worse, make them think your lack of attention to detail in your writing translates to other aspects of your business). We can help you distill and polish your copy, and our proofer will ensure your pieces pass the grammatical test.
GRAPHIC DESIGN + PRINTING
Our two on-staff designers love bringing brands and campaigns to life in the form of print ads, business cards, brochures, mailers, and other creative printed pieces. We’re also a licensed print brokerage, so we can bring your marketing materials from concept to delivery at discounted prices and with minimal hassle.
The ROI of email marketing is an enormous 4,300 percent, with a conversion rate more than 40 times that of Facebook and Twitter. But to gain long-term readers and keep their respect, you’ve got to do it right. From subject to strategy, segmentation, substance and style, our approach ensures that your subscribers will actually look forward to hearing from you.
Generally available to current clients, not a la carte
CORPORATE STYLE GUIDES
DIRECT RESPONSE CAMPAIGNS
SEO TRACKING + REPORTING
SOCIAL MEDIA ADS
SOCIAL MEDIA POSTS
TRADE PUB ARTICLES
386 Bridgton Road, Suite C,
Westbrook, ME 04092
Last week, I spent a couple days in New Orleans for Collision Conference, a tech/startup event with a significant marketing/content component. The conference was sandwiched between the two weekends of Jazz Fest, and as a result we were treated to pop-up...